{"title":"Coaching","description":"","products":[{"product_id":"profit-positioning-audit","title":"Profit \u0026 Positioning Audit","description":"\u003ch2\u003e\u003cb\u003eYour Business, Under a Microscope (In the Best Way)\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eThis is the 60-minute reality check for founders who know something is off but can’t see it clearly. You’re selling. You’re working. You’re tired. And your margins aren’t matching your effort. OR maybe you have no idea what the fuck a margin even is.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis session identifies exactly where your profit is leaking and what to fix first.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eNo pep talk. No shame. Just strategy.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWhat’s included\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e60-minute live strategy session\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePre-session intake + numbers review\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMargin breakdown (COGS, markup, true profit)\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eOffer positioning analysis\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePricing integrity check (where you’re undercharging or overcomplicating)\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e3–5 prioritized action steps\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSession replay + summary notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eThis is for you if…\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eYou’re generating revenue but not keeping enough of it\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou avoid looking at your numbers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou suspect your pricing is emotional, not strategic\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou want clarity before committing to a longer container\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eYou’re ready for honest feedback\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eThis is not for you if…\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eYou want hype or motivation\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou don’t know your basic numbers and refuse to gather them\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou want someone to validate your current pricing without critique\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eYou’re not willing to make changes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cb\u003eOutcome\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eYou’ll leave knowing exactly where your money is being made, lost, or mispriced — and what to adjust immediately for cleaner profit.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eCall to Action\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p3\"\u003eIf you want clarity before you make another pricing decision, book the audit.\u003c\/p\u003e","brand":"Vanessa Aegirsdóttir","offers":[{"title":"Default Title","offer_id":51271373717794,"sku":"PP2026","price":147.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/0996\/7650\/files\/brooke-lark-nMffL1zjbw4-unsplash.jpg?v=1771189569"},{"product_id":"six-week-startup-sprint","title":"Six Week Startup Sprint","description":"\u003ch2\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBuild It Right the First Time\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWho it’s for\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEarly-stage founders who want to avoid the chaotic “figure it out later” phase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’re building a product-based business (or a service offer that’s still wobbly), this sprint helps you install strong pricing, positioning, and revenue foundations before bad habits set in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe build for sustainability. Not vibes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhat’s included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWeekly 60-minute strategy calls (6 weeks)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom pricing framework (built for your cost structure)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ex2x2 markup modeling + margin targets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal Customer refinement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffer simplification \u0026amp; positioning clarity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLaunch revenue math (what you actually need to sell)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVoxer\/email support between sessions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis is for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou’re early but serious\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want profit baked in from day one\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re overwhelmed by conflicting business advice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want direct guidance without being coddled\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re willing to treat your business like a business\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis is not for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou’re “just trying this out”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re pricing based on what feels comfortable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want branding before math\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou resist structure\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan\u003eOutcome\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt the end of six weeks, you’ll have clear pricing, clean positioning, and a revenue target you can actually hit.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vanessa Aegirsdóttir","offers":[{"title":"Default Title","offer_id":51273803464994,"sku":"SS2026","price":1900.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/0996\/7650\/files\/content-pixie-0z7dmskP70E-unsplash.jpg?v=1771299762"},{"product_id":"8-week-troubleshoot-scale","title":"8-week Troubleshoot \u0026 Scale","description":"\u003ch2\u003e\u003cspan\u003eFix the Leaks. Then Turn Up the Revenue.\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWho it’s for\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFounders who are already generating sales but feel stuck at a plateau.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ve proven demand. But your margins feel thin. Your offers feel messy. Or your growth feels harder than it should.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is where we clean up your backend so scaling doesn’t burn you out.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhat’s included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBi-weekly 75-minute strategy calls (8 weeks)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull margin and cost audit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffer stack restructuring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePricing recalibration\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCapacity-based revenue planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSales channel optimization (DTC, wholesale, hybrid)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNervous system work around raising prices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDirect messaging support between calls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou’re making money but not enough profit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYour revenue feels unstable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re afraid to raise prices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re working too hard for your current numbers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want growth without chaos\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis is not for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou’re not tracking revenue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou blame algorithms for everything\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want a rebrand instead of operational cleanup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou avoid looking at costs\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eOutcome\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll walk away with a streamlined offer suite, healthier margins, and a revenue plan that matches your real capacity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vanessa Aegirsdóttir","offers":[{"title":"Default Title","offer_id":51273809985826,"sku":"TS2026","price":2700.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/0996\/7650\/files\/content-pixie-_rSaHJ1pis8-unsplash.jpg?v=1771300125"},{"product_id":"6-month-growth-partnership","title":"6 Month Growth Partnership","description":"\u003ch2\u003e\n\u003cspan\u003eBuild a Profitable Company. Not Just a Product Line.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan\u003eWho it’s for\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis is for founders who are done thinking short-term.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou want to grow up your business. Increase margin. Increase revenue. Increase stability. And make decisions like a CEO — not a stressed creative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLimited seats. High depth. No fluff.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003eWhat’s included\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBi-weekly 90-minute strategy sessions (6 months)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOngoing margin optimization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRevenue forecasting \u0026amp; modeling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffer evolution + product mix strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrategic pricing increases (timed and positioned correctly)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCash flow planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTeam \u0026amp; capacity planning (when applicable)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDirect access via Voxer\/email\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eQuarterly deep-dive financial reviews\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou’re serious about scaling past your current ceiling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want long-term positioning power\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re ready to lead like a CEO\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou’re willing to be coached\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou value sustainability over short-term spikes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is not for you if…\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eYou want a quick fix\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou want daily hand-holding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eYou resist financial transparency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eYou’re unwilling to adjust pricing\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eOutcome\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt the end of six months, you will have stronger margins, clearer positioning, and a revenue structure that supports your life — not consumes it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vanessa Aegirsdóttir","offers":[{"title":"Default Title","offer_id":51273828794658,"sku":null,"price":6500.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/0996\/7650\/files\/arnel-hasanovic-MNd-Rka1o0Q-unsplash2.jpg?v=1771300961"}],"url":"https:\/\/www.aegirsdottir.com\/collections\/coaching.oembed","provider":"Vanessa Aegirsdóttir","version":"1.0","type":"link"}