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Introducing Vanessa

a.k.a. your biz bestie with receipts

As someone who’s always earned a living from my art and/or skills, I know firsthand how damn hard it can be to turn your creativity into a sustainable, profitable business—especially when pricing feels like a guessing game, you’re making everything yourself, and imposter syndrome is constantly whispering “who do you think you are?”

I’ve been running creative businesses for 30+ years (yes, since dial-up internet), and I’ve done it all—from high-end photography to award-winning jewelry design, to running two retail stores in different countries. These days, I spend half the year in a tiny flagship boutique in the Yukon, and the other half managing a seasonal store in Alaska that serves thousands of cruise ship passengers.

But no matter the business model, one thing has always been true: I get paid because I understand how to price my work for profit—and now, I teach other makers how to do the same.


I created Ginger Profit Coach because I got tired of seeing brilliant women undercharge, burn out, and doubt themselves. You don’t need to work harder, make more things, or offer 47 versions of the same product to succeed. You just need the right math, the right mindset, and a no-BS mentor who’s been where you are (hi, it me 👋).


Whether you’re just getting started or you’re years in and finally ready to get serious about your money, I’m here to help you:

  • Get crystal clear on your numbers
  • Set prices you can actually live on
  • Understand your value (and talk about it confidently)
  • Build a business that works for you

I believe in big profits, kind honesty, excellent spreadsheets, and laughing at least once during every coaching call.

Welcome to the part where you stop guessing and start growing.

Let’s get you paid what you’re worth.