Work directly with Vanessa
Strategic Coaching for Product-Based Founders
You don’t need more motivation.
You need cleaner margins.
Stronger positioning.
And revenue that doesn’t require burnout to maintain.
I’ve spent 30 years building, scaling, restructuring, and sustaining product-based businesses. Handmade. DTC. Retail. Wholesale. Seasonal. Multi-channel.
I am not a hype coach.
I am a pricing strategist and revenue architect.
If you’re ready to grow up your business — not just grow it louder — you’re in the right place.
How Coaching With Me Works
We don’t start with mindset.
We start with math.
Then we address the nervous system that flares when the math asks you to charge more.
Our work is strategic and grounded:
- We look at your real numbers.
- We simplify your offers.
- We strengthen your margin.
- We position you for long-term sustainability.
This is not magic.
It’s pattern recognition, lived experience, and clear decision-making.
You bring your willingness.
I bring three decades of experience and zero tolerance for performative business advice.
What Coaching Is
- Direct, structured, and revenue-first
- Trauma-aware without being indulgent
- Practical strategy paired with accountability
- Built for founders who want sustainability, not spikes
What Coaching Is Not
- Therapy
- Manifestation
- A magic pill
- A place to avoid looking at your numbers
- A container where I run your business for you
You will do the work.
I will make sure you’re doing the right work.
The Coaching Pathway
You can enter at the level that matches your stage.
Profit & Positioning Audit
60-Minute Strategy Session
For founders who need clarity before making another pricing decision.
6-Week Startup Sprint
Foundational pricing and positioning for early-stage businesses done seriously.
This offer requires an application which I’m still building. If you’re interested in this option, please email hello@aegirsdottir.com
8-Week Troubleshoot & Scale Intensive
For revenue-generating founders ready to fix margin leaks and scale cleanly.
This offer requires an application which I’m still building. If you’re interested in this option,please email hello@aegirsdottir.com
6-Month Growth Partnership
Deep strategic partnership for founders building profitable companies.
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Why work with me?
Where the rubber meets the road.
Because I’ve lived this.
In thirty years, I’ve:
- Priced wrong.
- Undercharged.
- Overworked.
- Carried resentment from uneven operational load.
- Built businesses that survived and ones that required restructuring.
- Managed inventory, staff, retail, wholesale, cash flow, and scaling stress.
I don’t teach theory.
I teach what holds up under pressure.
And I call you in — not out.
If you’re looking for someone to cheerlead from the sidelines, I’m not your person.
If you want:
- Clean numbers
- Stronger margin
- Strategic pricing increases
- Revenue that supports your life
Then let’s talk.