Ideal Customer Workbook
Description
You’re not making your product for everyone. You’re making it for someone — and this workbook will help you figure out exactly who that is, what they care about, and how to say the right thing to make them click, buy, or run across the craft fair to your booth.
What to Say and Who to Say It To is your biz bestie-approved guide to:
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Defining your ideal customer (yes, even if you’re brand new)
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Finding your unique value proposition (UVP)
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Teaching ChatGPT to become your business brainstorming partner
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Crafting messaging that actually sounds like you — and connects
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Creating elevator pitches, social bios, website hooks, and more
Whether you’re starting out or just sick of spinning your wheels, this workbook will help you stop second-guessing and start showing up with clarity, confidence, and a voice your people can’t ignore.
✨ It’s time to sound like the CEO you’re becoming — not just the maker behind the table.
Let’s get clear, get seen, and get paid.
Shipping & Returns
Shipping
All orders are shipped via Canada Post. Orders that are received Tues-Sat are usually shipped the same day. Orders received Sun-Mon will ship the next business day. All shipments are tracked. Customers will receive tracking information and updates where applicable from Canada Post.
Returns
Items that are received damaged can be replaced but customer must communicate with us immediately upon receiving the damaged goods. If the packaging has been damaged, photos should be taken of the damage in the event that an insurance claim has to be filed with Canada Post. We handle these claims on a case-by-case basis.
If your order doesn't arrive, please contact us IMMEDIATELY to discuss next steps. Don't worry, you will get your products, we just have to file an insurance claim. We handle these claims on a case-by-case basis.
If you have received the wrong product or wish to make an exchange, send us an email so we can serve you in the best way. All exchanges are shipped at the customer's expense. Bespoke (custom made) goods are always a final sale. No exceptions.
No cash refunds are given. In the case of an exchange that results in funds being due to the customer, they will be given in the form of a gift card.
If an item breaks within one year of purchase, the customer can ship it to us for repair. Repairs are done quarterly which sometimes results in a slight delay in returning the goods.
Sourcing & Materials
Indigenous Owned
Proudly Indigenous-owned, our jewelry honours Indigenous heritage and reflects cultural respect, craftsmanship, and a deep connection to the land and its resources.
Ethical Sourcing
We ethically source fur from Indigenous trappers who harvest sustainably, ensuring that each piece contributes to environmental stewardship and community support.
High-Quality Materials
Our jewelry features the finest materials, including ethically harvested fur, sterling silver, and premium leather, ensuring unmatched quality and long-lasting wear.
Indigenous Partnership
Tell your brand's story through images.
New Arrivals
